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Archies footwear12/9/2023 Mr Jones said the company several years ago shifted out of China to a manufacturer in Thailand but that ultimately had caused too many problems, and decisive action was taken. The company has shifted its manufacturing back to China to factories that also make footwear for Nike and Adidas. He is keeping open the option of a potential public listing on the ASX in two to three years time, but acknowledges there is a long way to go in building the business. I’ve never let the discussions go too far,” he said. “There has been private equity coming to us. He didn’t want to name any of the potential suitors. Mr Jones said there had been regular buyout proposals put to the group from private equity firms and high net worth individuals, but he had shut those overtures down in the early stages because the group wasn’t ready. One of the biggest avenues to market in Australia is through The Athletes Foot chain, owned by ASX-listed Accent Group. Mr Jones said Mr Martin had helped immensely in capturing more male buyers. Mr Jones said about 50 per cent of sales are made in Australia and the rest in markets such as the US, Canada, the UK, New Zealand and Europe. The group makes about 40 per cent of its sales online, with 60 per cent coming from retail outlets and specialist podiatry and physiotherapists practices. Mr Jones said he had the idea in 2011 after being continually frustrated at the number of people coming in for physiotherapy treatment who were wearing flat thongs, which isn’t ideal for injured people. There was this gap in the market,” he said. “Everything in orthotic footwear was big, heavy and cumbersome. ![]() He said while there had been a number of attempts by others in orthotic footwear, he concluded that what they lacked was a fashionable approach. Mr Jones, a trained physiotherapist who worked in private practice for six years, developed the range of upmarket thongs with arch supports and the company started trading in 2014.
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